Digital Print as a Marketing Model
Is digital printing a production technology? Or a marketing strategy? “Digital Printing: Transforming Business and Marketing Models,” part of Heidi Tolliver-Nigro’s Marketer’s Primer Series, argues for...
View ArticleRepositioning Case Studies for “Green”
I’m used to looking at the case studies from digital press and personalization software suppliers for the marketing effectiveness of 1:1 printing, but as “green” continues to gather steam as a hot...
View ArticleWhy Don’t Clients Repeat 1:1 Print Jobs?
“In a difficult economy like this marketing budgets are tight. The only projects that get funded are the ones that can prove strong ROI. That’s why you need a way to prove to clients that your...
View ArticleThe Fine Line Between Personalization and Scamming
I received one of those refinancing letters in the mail today. It was perforated, tri-folded, and looked like some kind of official government document. The outside said, “Homeowner,” but inside, it...
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